Social Media Management

Individual
  • Ensure the executive's Social media profile is complete, accurate, and professionally presented. Make sure the profile is always updated with a professional photo, a compelling headline, a concise summary highlighting key skills and achievements, and detailed experience and education sections.
  • Develop a content strategy that aligns with the executive's professional goals and personal brand.
  • Share thought leadership articles, industry insights, company updates, and relevant news to position the executive as a subject matter expert.
  • Proactively connect with relevant professionals, including colleagues, clients, industry peers, and thought leaders. Personalize connection requests with a brief message explaining the reason for connecting.
  • Engage with connections' content by liking, commenting, and sharing insightful perspectives.
  • Respond to messages and connection requests promptly and professionally.
  • Encourage the executive to publish articles or posts to share their expertise and insights with a wider audience.
  • Participate in relevant industry groups and discussions to contribute valuable insights and establish thought leadership.
Company Page Management
  • Manage and optimize the company page to reflect the organization's brand and values.
  • Share company updates, news, and content to engage followers and showcase the company's achievements and initiatives.
  • Analytics and Performance Tracking:
  • Monitor the performance of the executive's profile and company page using an analytic tool
  • Track key metrics such as profile views, engagement, and follower growth to assess the effectiveness of content and activities.
  • Promote executive participation in networking events, webinars, and virtual conferences relevant to their industry or expertise.
  • Share insights and highlights from events on social media to extend their reach and showcase their involvement.
  • Monitor the executive's / company's profile for any mentions, tags, or comments, and respond appropriately.
  • Manage the executive's online reputation by addressing any negative feedback or concerns with professionalism and transparency.
  • Collaborate with the marketing and PR teams to align social activities with broader branding and communication strategies.
  • Ensure consistency in messaging, tone, and branding across all communications.